![]() ![]() Do they have any certifications or listed credentials in their posts?.Their comments should provide consistent, relevant, and insightful information. Look for patterns in how they answered other questions related to their profession, industry, or topic you’re covering. How have they responded to posts and questions from other Redditors?.From there, you can begin to check out the types of content they’re interacting with. If you want to see a user’s post and comment history, click on their profile name. Have they responded to posts connected to their expertise or industry?.Whether the person shares their identity on Reddit or not, you should begin to analyze whether this potential source is credible before reaching out.īefore making an interview request for this attorney, I used these questions as a starting point to research her background: When I needed an expert on intellectual property and trademark law, I found an attorney who conducted an AMA on the topic. Users can choose to remain anonymous, giving them the freedom to share opinions without having any personal information attached to them. (The same feature also can be a negative because they don’t have to stand by their opinions.)īut some Redditors share their identity and even post links to their website or other social content. Other social networks expect you to display your name and photo, Reddit does the opposite. HANDPICKED RELATED CONTENT: Reddit for Marketing? Hell No, Except in This One Case Vet your experts Instead, click on “show results from r/finance” to see the AMA posts in the finance community. This leads to a separate and unrelated community. You might be tempted to click on r/AMA, but don’t. Type “AMA” in the search bar and review the results page: As an example, let’s take a look at r/finance: Since Reddit’s interface can be slightly unintuitive, a few more steps are involved to identify them. You also can find these people elsewhere on the site. The subreddit r/IAmA stands for “I am a” while AMA means “ask me anything.” It gives specialists, public figures, and working professionals a platform to answer questions from fellow Redditors. Each group has thousands of people talking about everything from troubleshooting the design press mechanisms to debugging lines of code. Now, we can skim the different subcategories and community descriptions related to engineering. In this case, let’s use “engineering” as the general topic and head over to “communities and users” in the search results: From there, you can identify niche subreddits that fit your specific areas of interest in the topic. ![]() Search for a general term for your topic to see an overview of the communities associated with it. Instead of beginning with Reddit’s homepage thread, go deeper into the forum’s subgroups. Here are a few places to begin your search: Subgroup searches Given there are thousands of subreddits to sort through, it can be overwhelming if you aren’t familiar with the platform. These digital water coolers draw people to chat about their industry and shared interests. It’s the perfect place to research obscure topics and come up with new content ideas.Īs you explore, keep in mind the more specific the subreddit is, the greater likelihood experts will be there. The magic of Reddit is, if you can think of it, there’s probably a community built around it. HANDPICKED RELATED CONTENT: How to Use Reddit and Quora for Content Marketing Go niche on subreddits ![]()
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